Amazon also increased its brand value compared to the previous year, thereby moving into the top of all brands for the first time. The brand equity of Microsoft and .com also achieved a positive year-on-year balance. Among digital brands, however, the brand value of 2019 has increased the most: compared to 2016, the brand value has increased this year and is now valued at $100 million. No other brand has made such a big leap, which is why it's the clear numerical winner in the 2020 Best Global Brands ranking. eBay was the only digital brand to lose brand value.
It is a new member of the world's most valuable Philippines WhatsApp Number List brand with a current brand value of US$100 million. Also visit our successful brand What Digital Brands Can Learn Due to digital trends and changes in user behavior, digital brands are increasingly able to establish themselves in our society and become more and more successful. However, digital brand management is not only relevant to purely digital brands. The success of digital brand management for purely digital brands also affects classic offline brands that are increasingly positioning themselves in the digital environment.
In order to continue to operate successfully, it is foreseeable that classic offline brands will also have to expand their digital positioning. Digital brand management will become a decisive success factor in the future. Learn more about our brand management services! This entry was posted in General, International Marketing, Brand Management, Brand Values, Marketing, Publications as of date. Keywords: branding, digital branding, digital brand management, interbrand, brand management, brand image, brand ranking, brand value. Similar Articles Year Brand Value Ranking: VW is Losing Brand Value Year Brand Value Ranking.