Apr 10, 2022
Buying electric cars, just because of the Telemarketing List tax advantage, has of course little to do with social relevance. In the same way, profiling yourself as 'green & sustainable' only for technical marketing reasons is quickly Telemarketing List suspect. Fortunately, there are plenty of organizations that really want to be meaningful. For them, a corporate story is an ideal tool to tell them about it. I do notice Telemarketing List that the emphasis must shift from purpose-counting to purpose-doing. As I wrote before, better than saying that Telemarketing List sustainability is important to you, it is telling about what you have already achieved in that area. A corporate story 'implements' Having a corporate story is Telemarketing List therefore essential. But for the record, that alone is not enough. It must be passed on. It must come to life on the basis of behaviour, examples, best Telemarketing List practices and with leadership stories, organizational stories, brand stories, customer stories See the corporate story as Telemarketing List a blueprint for the story that an organization wants to develop and live. The step from Why to How and What is the most crucial there is. Because if you don't have a story or Telemarketing List vision, you can always buy it. But how do you ensure that the story 'lands' internally and externally? Or in other words: how do you ensure a 'narrative transport' with employees and customers? That is a different story, in which internal storytelling tools such Telemarketing List as Story Manual and Content Cube will play the leading roles.